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General E-commerce
C/EI/26. Trust and E-Commerce
- WORDS:
- 2000
- DATE:
- 2006
- PRICE:
- 29.99 GBP
E-commerce in the past five years has experienced a tremendous growth and with the internet penetration rate still not at its peak, the e-tailing business still hasn't reached its zenith. The paper identifies ‘trust' as a crucial factor to promote shopping online and is an attempt to identify the extent to which consumers' trust online shopping. The paper begins with a brief overview the concept of trust and then provides one of the well accept models of EC-trust relationship. The paper then develops the research question and hypothesis before diving into a critical literature review of the papers outlining the studies on the same lines.
KEYWORDS: E-commerce, trust, e-tailing, online shopping,
Other Papers On: General E-commerce
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