Browse our collection of papers in
General E-commerce

C/B/806. Dissertation. How does e-commerce and e-business affect small and medium businesses?

WORDS:

10000

DATE:

2008

PRICE:

109.99 GBP

This study aims to examine how e-commerce and e-business affects small and medium businesses. This research employed a questionnaire as the main research method to obtain primary data. This is the first step of research to gain a better understanding of small and medium-sized firms' managers' attitude towards electronic marketing. The analysis of this research focused on several aspects of perception and attitude toward the utilising of technology and electronic marketing which are based either on theory or practice. This is to identify the effect of digital marketing and its impact on management practice in small and medium-sized firms. This leads to the analysis of successful marketing in the digital age to gain trust and increase sales from digital direct marketing in the future. The factors that influence managers of small and medium-sized firms to use technology and electronic marketing as a business solution are examined. The strategies to increase trust and usage of online service and digital direct marketing is also evaluated along with the analysis of possible solutions that small and medium-sized firms can adopt to increase the usage and trust of customers in the future.

KEYWORDS: E-marketing, digital marketing, small- and medium-sized firms, online shopping, compet,