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EC Strategy
S/M/333. Importance of E-Commerce in DVD Rental Business: case study of Filmworld (fictional UK company)
- WORDS:
- 2000
- DATE:
- 2006
- PRICE:
- 29.99 GBP
The paper examines the changing trends in the DVD rental business conducting an internal and external audit of Filmworld. Recommendations about their marketing strategy are suggested with the emphasis on e-commerce practices. Marketing mix, PEST, SPICC and SWOT analysis is conducted.
KEYWORDS: DVD rental, e-commerce, PEST, SPICC, SWOT, marketing mix,
Other Papers On: SPICC Analysis
Other Papers On: Entertainment Industry
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