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EC Strategy
S/EI/37. E-commerce plan for Screaming Lizard Music
- WORDS:
- 8000
- DATE:
- 2006
- PRICE:
- 89.99 GBP
The paper examines the possibility of launching an e-commerce website for Screaming Lizard Music (SLM) presenting the company's background, formulating the problems they are facing, reviewing the salient issues of e-commerce and e-business, providing information on the World Wide Web, Internet users, etc. A plan is developed for the company's e-commerce strategy and its applications in e-procurement, e-marketing, customer relationship management, etc. SWOT analysis of SLM is performed, the issues related to the implementation of e-commerce practices in SLM are addressed.
KEYWORDS: E-commerce, Screaming Lizard Music, Internet, e-business,
Other Papers On: Screaming Lizard Music
Other Papers On: EC Strategy
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