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S/L/295. Proposal. Pay Per Click and Trade mark Infringement: European Case Law and Potential Impact of its Decisions on Pay Per Click Advertising

WORDS:: 2950
DATE:: 2010
PRICE:: 29.99 GBP

The paper proposes research into the response of the European Court of Justice (ECJ) to cases brought against pay per click (PPC) advertising companies with regards to potential trade mark infringements. The background of the research is explained, the structure of the dissertation is outlined, the timetable of the work is presented. A slide presentation of the research is supplied in the Appendix. A matching dissertation can be found on our website under the title: “Dissertation. Trade Marks and Pay Per Click Industry: Study of Their Hostile Relationship”. A combination of the Dissertation and Proposal is also available as one document.

Dissertation matching this Proposal is also available on our website under the name: S/L/296. Dissertation. Trade Marks and Pay Per Click Industry: Study of Their Hostile Relationship

KEYWORDS: Proposal, Pay Per Click, PPC, Trade mark Infringement, European Case Law, European Court of Justice, ECJ,

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