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S/L/288. Dissertation + Proposal. Trade Marks and Pay Per Click Industry: Study of Their Hostile Relationship

WORDS:
15530
DATE:
2010
PRICE:
159.99 GBP

The paper presents a combination of the dissertation and proposal on the response of the European Court of Justice (ECJ) to cases brought against pay per click (PPC) advertising companies with regard to potential trade mark infringements. Both documents can be found separately under the titles: “Dissertation. Trade Marks and Pay Per Click Industry: Study of Their Hostile Relationship” and “Proposal. Pay Per Click and Trade mark Infringement: European Case Law and Potential Impact of its Decisions on Pay Per Click Advertising”. Proposal or this dissertation is provided in the appendix. This dissertation contains 14000 words and proposal contains 1530 words.

 

KEYWORDS: Dissertation, Proposal, Pay Per Click, PPC, Trade mark Infringement, European Case Law, European Court of Justice, ECJ, online paid advertising,

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