Browse our collection of papers in
EC Models and Applications

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C/EI/118. Bricks and Clicks: Offline and Online Business of Asda

WORDS:
3300
DATE:
2010
PRICE:
39.99 GBP

The paper examines the bricks-and-clicks (offline and online) business model of retail in the UK conducting a case study of Asda’s strategies and business along the lines of the marketing mix (7P), Porter’s generic strategies and Ansoff intensive growth model. Recommendation are suggested about the offline and online business of Asda

 

KEYWORDS: Asda, e-marketing, bricks-and-clicks, Ansoff, Generic strategies, 7P, marketing mix, offline and online business,

 

C/EI/77. Electronic products in musical industry: e-marketing challenges and strategic Implications for EMI

WORDS:
2400
DATE:
2009
PRICE:
29.99 GBP

The paper looks at the modern music industry examining the marketing implications of the growing popularity of electronic products and offering a case study of the British company EMI (Electric & Musical Industries Ltd). The paper considers the benefits that music artists would be able to gain from distributing their products online, the e-marketing approaches to the promotion of downloadable music, the restructuring needed for EMI to transform from a product-driven to a service based company, and the implications of the global marketing strategy.

 

KEYWORDS: EMI, Electric & Musical Industries, music industry, downloadable music, music artists,

 

C/EI/32. E-Business Strategy and Models

WORDS:
3500
DATE:
2007
PRICE:
39.99 GBP

This paper assess the e-business strategy of a fictitious firm in terms of the potential approaches that the firm could adopt in formulating its e-business strategy, the critical success factors involved and the potential challenges to be faced. The paper would be useful for anyone interested in the general approaches or methodologies of e-business strategy formulation. The paper answers the following tasks: (A) critically evaluate any five approaches / methodologies to e-business strategy formulation, recommending a suitable approach for the company. Your recommendation should be evaluated in relation to other methodologies. (B) Applying at least five analytical tools in strategic management formulate a suitable e-business strategy for the company. Your proposed strategy should be based on your analysis, and supported by evaluation of your proposed approach, indicating its suitability for the organisation, and also its relation to the company's business strategy. (C) Discuss the challenges of adoption of e-business in relation to the company. (D) In relation to the company, evaluate the Critical Success Factors (CSFs) for E-business.

 

KEYWORDS: ei, e-business, strategy, models,

 

C/EI/34. E-business proposal for C U EVENTS Company

WORDS:
1990
DATE:
2007
PRICE:
19.99 GBP

This paper proposes a suitable e-business model for a firm, which specialises in the promotion of clothing and similar items in England. It defines e-business and outlines e-business models proposed by Choi et al, Chen and Timmers. Terminologies used in the e-business model are highlighted. The paper justifies why Timmers' e-business model is recommended for the company. It examines how the firm can use e-business for competitive advantage. It analyses relevant implementation issues including SLEPT factors. Recommendations are made in the areas of E-marketing, E-procurement, security, E-CRM, privacy protection and human resource management.

 

KEYWORDS: E-business model, E-marketing, E-procurement, E-CRM, SLEPT, security issues, implement,

 

C/EI/47. Principle based system analysis of an e-business: online ticketing systems of Singapore Airlines

WORDS:
2600
DATE:
2007
PRICE:
29.99 GBP

The report examines a selected electronic business system that supports an e-business activity in an organisation, namely, the online ticketing systems of Singapore Airlines. The system is described and evaluated using the Principle Based Systems Analysis (PBSA) methodology and providing system diagrams and snapshots of the work system. The role of technology in the system is discussed with special reference to the principles of e-business. The validity and value of the e-business system for meeting the desired objectives is assessed.

 

KEYWORDS: Principle based systems analysis, e-business, online ticketing, Singapore Airlines, ai,

 

C/EI/48. Web authoring and development

WORDS:
2000
DATE:
2007
PRICE:
29.99 GBP

The paper examines the Top Shop website summarising different e-business models, highlighting the importance of flexibility and discussing the value added by websites to the businesses. References are made to a range of examples and cases studies.

 

KEYWORDS: Websites, Internet, Top Shop, Amazon, E-business, E-commerce, Internet Retailing,

 

E/EI/34. The New Economy: Information systems and Information Society. Digital music sharing

WORDS:
1500
DATE:
2006
PRICE:
19.99 GBP

The paper examines the implications of the illegal music sharing through the Internet discussing the development of the digital media (MP3 player, iPods, etc.), the benefits and threats of music sharing, digital music legislation, etc.

 

KEYWORDS: Digital music, MP3, iPod, music sharing,

 

P/EI/71. E-auction business model

WORDS:
2500
DATE:
2006
PRICE:
29.99 GBP

The paper examines an E-auction business model reviewing theories related to e-business models, e-marketing strategies, online shops, value chain integrators and providers, E-Bay, etc.

 

KEYWORDS: E-auction, business model, online, E-Bay,

 

P/EI/81. Buying and selling on eBay: evaluation of C2C site

WORDS:
1500
DATE:
2006
PRICE:
19.99 GBP

The paper examines the Consumer-to-Consumer (C2C) model of e-commerce evaluating C2C activities on the eBay site. Previous research on C2C business is reviewed, a case study of buying and selling an item via eBay is described. Conclusions are made about online auctions and electronic markets efficiency.

 

KEYWORDS: Consumer-to-Consumer, C2C, eBay, electronic auction, online,

 

E/B/94. Love on the Web - An Examination of On-line Dating Portals Development and Discussion of Future Directions

WORDS:
4500
DATE:
2005
PRICE:
49.99 GBP

This paper suggests the strategies of future development of on-line dating service based on the analysis of current market practices and the insight obtained from an exploratory consumer research, with the point of reference of Hong Kong. As an advanced and westernized city in Asia, Hong Kong possesses the internet penetration rate of 69% in 2006, which is the highest in Asia and comparable to that of the US and UK. This study identifies the advantages and pitfalls of internet as a means of relationship building and match-making, distinguishes the reasons of popularity of on-line dating and investigates the drivers and barriers of the users of the service. Comprehensive strategies organized in terms of the dimension of Online Community (a framework proposed by a Professor in Stanford University), namely Content Attractiveness, Member Profiles, Member Loyalty and Transaction Offerings for its future development are suggested in view of the critical findings in the study. Internet romance is growing rapidly in more developed cities in the world in the past few years and the business model of internet dating service is worth studying. This paper logically summarizes the popularity and problem of this service and gives light to the direction of its future evolvement that comparable analysis of the topic are rarely available currently.

 

KEYWORDS: Dating, Internet dating, on-line dating, Hong Kong,

 

P/EI/65. Third Generation (3G) mobile auction

WORDS:
1000
DATE:
2005
PRICE:
19.99 GBP

The paper reviews types of auction and bids focusing on the so-called winners curse and reporting on the Third Generation (3G) mobile auction for licences that took place around Europe in 2000.

 

KEYWORDS: ei, third, generation, g, mobile, auction,

 

P/B/198. Dissertation. P2P file sharing and its effect on Music Industry

WORDS:
18000
DATE:
2004
PRICE:
189.99 GBP

This dissertation aims to investigate how peer-to-peer file sharing affects the UK Music Industry. writer analyses the structure of UK music industry, sales and growth. Dissertation investigates the relationship between the price of the single and album to the sales figures. Apart from that P2P file sharing is discussed and its possible and current effects on Music industry are discussed. Quantitative research methods are applied to investigate the problems of the dissertation. For more information please contact us.

 

KEYWORDS: dissertation, p, p, file, sharing, effect, music, industry,

 

P/EI/28. Critically analyse the opportunities and threats of reverse auctions. Is, as the name implies, a reverse auction an online auction in reverse? Who benefits most from a reverse auction?

WORDS:
1500
DATE:
2004
PRICE:
19.99 GBP

This report introduces the term of reverse auctions, assessed the opportunities and threats of reverse auctions, compares it with usual online auctions and outlines the group of stakeholders which benefits most from the reverse auctions.

 

KEYWORDS: ei, critically, analyse, opportunities, threats, reverse, auctions, is, name, implies, reverse, auction, online, auction, reverse, benefits, reverse, auction,

 

P/EI/48. E-business in British Airways and Travelsupermarket

WORDS:
1000
DATE:
2004
PRICE:
19.99 GBP

The paper reports on the e-business B2C models and e-business practices of the British Airways company (BA) and the Travelsupermarket company. The sources of revenue coming from the online activities of both companies are reviewed, the strengths and weaknesses of their business models are analysed. The roles of the Web for either company are compared.

 

KEYWORDS: ei, e-business, british, airways, travelsupermarket,

 

C/B/80. Analysis of the Business model of Lastminute.com

WORDS:
1600
DATE:
2003
PRICE:
19.99 GBP

The present paper reviews the company's business model to identify the major competitive advantages that enable the company to differentiate from the competitors and generate profit. The paper identifies the customer value proposition, describes the company's revenue model and reflects on the specific characteristics of the business environment. Finally, the analysis of the company's competitive advantages and market strategy is introduced.

 

KEYWORDS: business, model, lastminute, com,

 

S/EI/18. Dissertation. Analysing the Bridle behind SMEs using E-commerce and New Creative Explications

WORDS:
11900
DATE:
2003
PRICE:
119.99 GBP

Since the introduction of the World Wide Web, there has been, for the first time the ability for small business to compete on an equal footing as large international companies. But before this opportunity can be realised SMEs must understand and address the issues surrounding e-commerce. This project examines the realities of e-commerce barriers and the effect they have on SMEs. To achieve a project that appropriately tackles the problems of e-commerce entry, a joint venture with a company that provides private health care through Belgium hospitals was setup. Its purpose was to investigate the obstacles the company might expect if it joined the e-commerce market and what the targeted senior Internet user sector of this market would want and expect from a website. Market research was employed to establish the senior Internet user sectors usability requirements. From this data, a website was created to provide the company with web presence and online web forms for enabling the exchange of information online. Through this project it is revealed that the barriers faced by small businesses in adopting e-commerce can be defeated one by one if it can take the first step and trust that the benefits of e-commerce outweigh the costs.

 

KEYWORDS: ei, dissertation, analysing, bridle, smes, using, e-commerce, creative, explications,

 

Z/E/10. Evaluate the way in which web-based recruitment and job-search have affected employment, the nature of employment contracts and factor mobility in the managerial/professional segment of the labour market in the United Kingdom

WORDS:
5000
DATE:
2002
PRICE:
59.99 GBP

Section one of this paper investigates the web-based recruitment and job search in order to weigh up the ways of improvement used through web based technology by employers. It explains changes in candidate pool available and describes the cost reduction opportunities for the firms. Section two concentrates on the particular effects of web-based recruitment on managerial/professional sector of the market. Section three is looking at advantages and disadvantages of the speeding up the recruitment process for the employees in terms of the employment trends.

 

KEYWORDS: z, evaluate, web-based, recruitment, job-search, affected, employment, nature, employment, contracts, factor, mobility, managerial, professional, segment, labour, market, united, kingdom,