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EC Models and Applications

P/EI/48. E-business in British Airways and Travelsupermarket

WORDS:
1000
DATE:
2004
PRICE:
19.99 GBP

The paper reports on the e-business B2C models and e-business practices of the British Airways company (BA) and the Travelsupermarket company. The sources of revenue coming from the online activities of both companies are reviewed, the strengths and weaknesses of their business models are analysed. The roles of the Web for either company are compared.

 

KEYWORDS: ei, e-business, british, airways, travelsupermarket,

 
Other Papers On: British Airways