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EC Models and Applications
C/EI/77. Electronic products in musical industry: e-marketing challenges and strategic Implications for EMI
- WORDS:
- 2400
- DATE:
- 2009
- PRICE:
- 29.99 GBP
The paper looks at the modern music industry examining the marketing implications of the growing popularity of electronic products and offering a case study of the British company EMI (Electric & Musical Industries Ltd). The paper considers the benefits that music artists would be able to gain from distributing their products online, the e-marketing approaches to the promotion of downloadable music, the restructuring needed for EMI to transform from a product-driven to a service based company, and the implications of the global marketing strategy.
KEYWORDS: EMI, Electric & Musical Industries, music industry, downloadable music, music artists,
Other Papers On: EMI Group
Other Papers On: Music Industry
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Other Papers On: EC Models and Applications
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Keywords Tag Cloud
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