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EC Models and Applications
C/EI/118. Bricks and Clicks: Offline and Online Business of Asda
- WORDS:
- 3300
- DATE:
- 2010
- PRICE:
- 39.99 GBP
The paper examines the bricks-and-clicks (offline and online) business model of retail in the UK conducting a case study of Asda’s strategies and business along the lines of the marketing mix (7P), Porter’s generic strategies and Ansoff intensive growth model. Recommendation are suggested about the offline and online business of Asda
KEYWORDS: Asda, e-marketing, bricks-and-clicks, Ansoff, Generic strategies, 7P, marketing mix, offline and online business,
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