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E-tailing (Retailing)

S/M/288. Consumer behaviour towards online shopping

WORDS:
2500
DATE:
2006
PRICE:
29.99 GBP

The paper examines the factors behind buying behaviour providing a review of literature on the theory of motivation, comparing the features of the Internet shopping to those of traditional shopping, identifying motivations for consumer choices, and suggesting recommendations about consumer research for e-tailers.

 

KEYWORDS: Consumer behaviour, motivation, e-tailing, online shopping,

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Thanks for the coursework, it has been received and it has been a tremendous help to me. Myra