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E-tailing (Retailing)

P/EI/80. Buyer’s perception of risks associated with online shopping

WORDS:
4500
DATE:
2006
PRICE:
49.99 GBP

The paper examines the buyers perception of risks associated with online shopping reviewing literature on consumer behaviour, convenience and time-resource management, internet shopping, psychological costs of uncertainty, risks of consumer products and services, etc. A research strategy is designed to study risk perception of online shopping for cosmetic products among various urban female age groups in the UK.

 

KEYWORDS: Risk, online shopping, internet, consumer behaviour,

 
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