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E-tailing (Retailing)

P/EI/44. Entering e-market: Amazon.com Vs. Barnes and Noble

WORDS:
1000
DATE:
2003
PRICE:
19.99 GBP

The paper looks at the ways of entering the online market comparing market entry practices of the Amazon.com Company and the Barnes and Noble Company. The advantages and disadvantages of both strategies are defined. Challenges and opportunities of the marketing in the so-called New Economy environment are discussed.

 

KEYWORDS: ei, entering, e-market, amazon, com, vs, barnes, noble,

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