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E-tailing (Retailing)
P/EI/41. Online Food Retailing
- WORDS:
- 2000
- DATE:
- 2004
- PRICE:
- 29.99 GBP
The paper looks at the challenges of online food marketing outlining the advantages and disadvantages of the so-called 'E-tailing'. The incentives and threats of buying food online are discussed, the structure and the characteristics of a webpage providing a virtual shop environment are outlined. The services of e-tailing are described using the Marketing Mix matrix.
KEYWORDS: ei, online, food, retailing,
Other Papers On: E-tailing (Retailing)
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Keywords Tag Cloud
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