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E-tailing (Retailing)
E/EI/13. Trust in e-commerce
- WORDS:
- 3500
- DATE:
- 2005
- PRICE:
- 39.99 GBP
The paper examines the concept of trust in the context of online retailing on the basis of a literature review. Definitions of trust in customer relationships and the features of online retailing are discussed, typologies of trust construct and e-commerce are outlined, a conceptual framework of trust building is worked out.
KEYWORDS: ei, trust, e-commerce,
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