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E-tailing (Retailing)
C/M/447. A comparative analysis of the online portals of leading supermarket chains based on an average shopping expenditure pattern.
- WORDS:
- 1400
- DATE:
- 2007
- PRICE:
- 19.99 GBP
The writer attempts to provide a comparative investigation of the online channels of the leading supermarket chains. Four superstores were identified, namely: Tesco, Asda, Sainsbury's and Waitrose. The researcher undertook the comparisons based on a 'shopping basket' resulting from purchases made during a given week. The writer, then, indulges in a process of assimilating the implications of this exercise.
KEYWORDS: Tesco, Asda, Sainsburys, Waitrose, Comparison, Price, Basket,
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