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C/FC/252. Literature review. An examination of the online presence of the fashion industry. Case study Next PLC
- WORDS:
- 2350
- DATE:
- 2011
- PRICE:
- 29.99 GBP
This literature review focuses on the online presence of the fashion industry, and focuses on Next PLC. The background to the company is assessed, and the importance of the online retail sector is discussed. Customer’s preference to the online channel to the offline channel is assessed, and the factors that affect this preference are also discussed. The challenges that arise during the usage of offline and online channels are evaluated before conclusions are made.
KEYWORDS: Literature review, fashion industry, Next PLC, online retail sector!,
Other Papers On: Literature Reviews Dissertations
Other Papers On: NEXT
Other Papers On: Fashion
Other Papers On: Clothing and Apparel Industry
Other Papers On: E-tailing (Retailing)
Subject Catalogue
- Dissertations and Proposals
- Analysis of Companies
- Analysis of Industries
- Architecture, Design and Technology
- Computing and Mathematics
- E-Commerce and E-Business
- Economics
- Education
- Engineering
- Fashion and Culture
- Finance and Accounting
- General Business
- History
- Hospitality and Tourism
- Human Resource Management
- International Relations
- Law
- Literature, Language and Theatre Studies
- Management and Organisational Behaviour
- Marketing
- Media, Music and Art
- Operations Management
- Philosophy
- Politics
- Psychology
- Science, Medicine and Nursing
- Sociology
Keywords Tag Cloud
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I received the document only a few minutes after ordering it. A good service for a Sunday afternoon!! Congratulations.Alyre
