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E-tailing (Retailing)

C/FC/232. Online fashion auctioning: designer status, pricing and CBA

WORDS:
800
DATE:
2010
PRICE:
9.99 GBP

The paper examines the legal status of designers in the proposed online auction of apparel discussing their pricing strategies, presenting a cost benefit analysis (CBA) of the project, and considering the seasonality of fashion products.

 

KEYWORDS: fashion auction, e-auction, cost benefit analysis, pricing, designer status,

 
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