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E-tailing (Retailing)
C/EI/146. Customer Segmentation in Online Retailing
- WORDS:
- 445
- DATE:
- 2010
- PRICE:
- 9.99 GBP
The paper examines the customer profiles of an online fashion auction retailer reviewing the methodology of market segmentation research, and defining the core segments of the fashion market.
KEYWORDS: Fashion Retailing, Online Retailing, Auction Websites, Customer Segmentation, Market Segmentation,
Other Papers On: E-tailing (Retailing)
Other Papers On: Segmentation, Targeting and Positioning
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