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E-tailing (Retailing)

C/EI/141. An investigation into the impact that pure play retailers (e-tailers) have on the sales of traditional fashion retailers

WORDS:: 11400
DATE:: 2010
PRICE:: 119.99 GBP

This paper looks at the impact that pure play and online retailers are having on the UK fashion retail market. It adopts a two-stage approach. The first stage is to examine the information made available by the largest fashion retailers in the UK and assess the degree to which online retailing is impacting on their business. The second adopts a primary approach, surveying fifty university students to assess their attitudes to online fashion retailing. The conclusion is that online retailing is having a growing impact on UK fashion retailing and that pure play retailers are capable of offering the full range of experiences customers need to enjoy shopping. Pure play retailers will therefore have a growing share of the online retail fashion market.

KEYWORDS: Pure play, online shopping, fashion, retailing, ASOS, ecommerce, ebusiness, shops, shopping, business, customers, fashion market,