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S/M/484. Marketing Principles: e-gaming business analysis
- WORDS:
- 4000
- DATE:
- 2009
- PRICE:
- 49.99 GBP
The paper develops a strategic marketing plan for the launch of a hypothetical e-business on the Isle of Man. The suggested business is e-gaming, or gambling via the internet or mobile phones. Environmental PESTEL analysis is conducted, market segmentation and targeting is explored, SWOT and marketing mix analysis of the business is performed, the effectiveness of the marketing strategy is evaluated.
KEYWORDS: marketing, principles, e-gaming, business,
Other Papers On: Strategic Analysis
Other Papers On: E-businesses
Other Papers On: Marketing Plans
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Keywords Tag Cloud
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Thank you for your quick response and delivery of the Nando's Paper, I really appreciated it. I have received the document.Sonja
