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P/EI/33. THE EFFECTS OF E-BUSINESS ON THE MARKETING FUNCTION
- WORDS:
- 3000
- DATE:
- 2003
- PRICE:
- 39.99 GBP
This report is analysing the effects of E-Business on the marketing function. It looks at the web sites as marketing and promotional tools, online marketing and marketing used to promote web sites, Customer Relationship Management (CRM), Marketing mix adapted to e-businesses, branding and M-commerce.
KEYWORDS: ei, effects, e-business, marketing, function,
Other Papers On: E-businesses
Other Papers On: E-businesses
Subject Catalogue
- Dissertations and Proposals
- Analysis of Companies
- Analysis of Industries
- Architecture, Design and Technology
- Computing and Mathematics
- E-Commerce and E-Business
- Economics
- Education
- Engineering
- Fashion and Culture
- Finance and Accounting
- General Business
- History
- Hospitality and Tourism
- Human Resource Management
- International Relations
- Law
- Literature, Language and Theatre Studies
- Management and Organisational Behaviour
- Marketing
- Media, Music and Art
- Operations Management
- Philosophy
- Politics
- Psychology
- Science, Medicine and Nursing
- Sociology
Keywords Tag Cloud
ei business online strategy commerce study internet com uk strategies marketing dissertation critically models c critical companies model proposal strategic based sme benefits comparative information ebay assess review management theory travel adoption barriers amazon systems system sites web outline direct examination www smes evaluation tourism search vs tesco rental operations construction co development primark property auction marketplace cross cultural enterprises challenges plan computer literature services websites digital solutions line international simply electronic ryanair dell discuss fundamentals iseeku dating launch site hiphop game invent viability presence vodafone website inverness effect egg banking reality entering selling buying features obligated adidas store costco advertising gaming media principles scooters auditing accounting mopeds value establishment re themselves google harley davidson mail comparing clubcard consulting loyalty scheme aexamination stanian sambastream hr global remote trends british ebuyer pc taking rights coopers brewery taobao intellectual infringements world ikea liability intermediaries transfer proposition travelodge regulations premier inn insureandgo ba airline suggestions students ebusiness uae pressures skype wiltshire markets amongst usa exploring growth brand luxury farm foods impacts start boso technology jones vg recommendations agency using portal yahoo perspective transformation sainsbury economy security computers hsbc cio trading success gr comparison action influence factors assignment ceo financial issues scuba airlines singapore treated real cost cutting macro exercise deliver managed ixeo sector interactive sa outsourcing globalisation apple venture dvd australia principle ticketing company events fcuk macintosh burberry techniques easyjet pcworld medium recently organization suffered set judged particularly advantage competitive function effects impact ideas creation stock market studies overview opportunities threats bicycle poker gambling autotrader performance retailing role practices establishing relationship successful maintain replace traditional commercial create introduction service car london contribute economic everyday clients sustainable essential chaffey importance statement customers relationships crash dot paypal building term tailers
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