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E/EI/27. Benefits of online trading: theory and case study

WORDS:
1500
DATE:
2006
PRICE:
19.99 GBP

The paper examines the advantages of B2C (business to customers) and B2B (business to business) trading for the parties concerned conducting a case study of the benefits attained by Millennium Point from their website. Recommendations are offered about possible improvements of Millennium Point's website.

 

KEYWORDS: online trading, B2C, B2B, Millennium Point,

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