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E/EI/14. Financial services online: marketing issues

WORDS:
1500
DATE:
2005
PRICE:
19.99 GBP

The paper examines the impact of the Internet on marketing financial products/services discussing the issues of price, the peculiar features of the cyber space, the use of online promotion tools, etc.

 

KEYWORDS: E-marketing, financial services,

Other Papers On: E-businesses