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C/T/100. Viability of entering the tourism business in Inverness

WORDS:
1200
DATE:
2009
PRICE:
19.99 GBP

The paper discusses the viability of starting a tourism business in Inverness, Scotland proposing to start a website that will allow users to book accommodation and a range of tours and activities in Inverness. Research into tourism in Scotland is conducted identifying prospective niche markets, discussing consumer demand and analysing the competition within the sector. Recommendations are suggested about the requirements for starting a related online business.

 

KEYWORDS: Tourism, Inverness, Scotland, destination marketing,

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