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C/EI/74. E- commerce: case study of HSBC

WORDS:
2600
DATE:
2008
PRICE:
29.99 GBP

The paper investigates the importance of E-commerce activities in the financial sector using HSBC bank as a case study. The emergence of e-commerce, its opportunities and impacts over financial organizations are analysed. Competitor analysis is conducted using McKinseys model and BCG model. Recommendations are suggested about the approaches to E-Commerce.

 

KEYWORDS: E- Commerce, e-business, HSBC, McKinseys, Competitor analysis, BCG,

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