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C/EI/74. E- commerce: case study of HSBC
- WORDS:
- 2600
- DATE:
- 2008
- PRICE:
- 29.99 GBP
The paper investigates the importance of E-commerce activities in the financial sector using HSBC bank as a case study. The emergence of e-commerce, its opportunities and impacts over financial organizations are analysed. Competitor analysis is conducted using McKinseys model and BCG model. Recommendations are suggested about the approaches to E-Commerce.
KEYWORDS: E- Commerce, e-business, HSBC, McKinseys, Competitor analysis, BCG,
Other Papers On: BCG Growth-Share Matrix
Other Papers On: McKinsey 7S Model
Other Papers On: HSBC Bank
Other Papers On: E-businesses
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