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C/EI/236. Strategic analysis of Primark's e-business

WORDS:
5100
DATE:
2011
PRICE:
59.99 GBP

The paper looks at the influence of e-commerce on clothes retailers conducting strategic analysis of Primark’s e-business along the lines of SWOT and PESTLE. Possible areas of improvement are identified suggesting recommendations about possible solutions. Conclusions are made about the effectiveness of the e-business strategy of Primark.

 

KEYWORDS: Strategic analysis, e-business, Primark, SWOT, PESTLE,

 
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