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C/EI/221. An examination of the IT/e-business strategy at Coopers Brewery

WORDS:
1800
DATE:
2011
PRICE:
19.99 GBP

This paper examines Coopers Brewery, and aims to assess their IT/e-business strategy. Information on the Brewery is provided, before the paper examines their financial health. A review of their existing IT/e-business systems is discussed in reference to the age, costs, efficiency, and effectiveness of their website and supply chain management system. The paper suggests a variety of strategic IT/e-business initiatives, namely Enterprise Applications – CRM, On-line Advertising or e-Marketing, and Knowledge Management System – KMS. The paper reviews and prioritizes the suggested initiative in order to form conclusions.

 

KEYWORDS: Coopers Brewery, IT/e-business strategy, age, costs, efficiency, effectiveness, website, supply chain management system, Enterprise Applications, CRM, On-line Advertising, e-Marketing, Knowledge Management System,

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