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C/EI/208. E-business strategies of IKEA

WORDS:
2150
DATE:
2011
PRICE:
29.99 GBP

The paper looks at the e-business strategies of IKEA discussing their use of Internet technologies, analysing IKEA’s e-business structure within the frameworks of Dubosson-Torbay and Porter’s Five Forces models, examining approaches to e-marketing along the lines of the marketing mix (4P) model, evaluating the quality of the corporate website, exploring business-to-business (B2B) activities and ethics of IKEA, and suggesting recommendations about their e-business operations.

 

KEYWORDS: E-business, e-marketing, IKEA, Dubosson-Torbay, Porter’s Five Forces, marketing mix, B2B,

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Other Papers On: IKEA
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Other Papers On: Marketing Mix
Other Papers On: Porter's 5 Forces Analysis

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Thank you very much for the paper I have just received. It will help me greatly with the marketing assignment I have been struggling with it. Stephen