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C/EI/205. aExamination of Ebuyer and PC World
- WORDS:
- 1550
- DATE:
- 2011
- PRICE:
- 19.99 GBP
This paper examines two online retailers, Ebuyer and PC World, and aims to assess their marketing capabilities. Design, brand, targeting, brand image, customers, and website usability are all examined.
KEYWORDS: Online retailers, Ebuyer, PC World, marketing, branding, strategic management,
Other Papers On: PC World
Other Papers On: Ebuyer
Other Papers On: E-businesses
Other Papers On: Website Analysis and Comparison
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Received thanx great paperJ.C.
