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C/EI/184. Global Digital Business and its Internet Search

WORDS:
1600
DATE:
2011
PRICE:
19.99 GBP

The paper reviews a chapter “Global Digital Business” from the book “International Business and Management” by Phil Kelly. The summary of the chapter is presented, the search process for related websites is described, the search engine of Mintel is evaluated with regard to the information on Global Digital Business it provides.

 

KEYWORDS: Global Digital Business, Internet Search, Mintel, search engines,

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