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C/EI/174. Analysis of marketplace sites and internet markets
- WORDS:
- 3050
- DATE:
- 2010
- PRICE:
- 39.99 GBP
This paper examines digital business and the problems this may present companies who use emerging technologies. The paper begins by clearly presenting the background to the topic, and aims to explore the mixture of the global market, large brand supply chains and internet technologies, to examine the rise of small businesses utilizing the market place, and to investigate how the marketplace brand is an essential part of developing consumer trust and overcoming security concerns. The review of literature discusses supply chains and technology, using Amazon as an example. Conclusions are made regarding the initial objectives of the paper.
KEYWORDS: Digital business, emerging technologies, global market, supply chains, market place, consumer trust, security concerns,
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