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C/EI/171. Literature review. Challenges and impacts of e-business strategies for start up luxury brand SME's in the UK.

WORDS:
5350
DATE:
2010
PRICE:
59.99 GBP

This literature review focuses on the challenges and impacts of e-business strategies for start up luxury brand SME’s in the UK. The review focuses on topics like the nature of the luxury market, the growth of the internet, aesthetics, marketing, order management drivers of thrust, and retail success.

 

KEYWORDS: Literature review, SME, e-business strategies, luxury brands, internet, aesthetics, marketing, drivers of thrust, retail success,

 
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