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C/EI/157. E-Business Strategy of Tesco.com

WORDS:
4600
DATE:
2010
PRICE:
49.99 GBP

The paper examines the e-business strategy of Tesco reviewing the company’s history and background, conducting their SWOT analysis and Porter’s five forces analysis of the grocery retailing industry, describing Tesco’s e-business strategy in the context of customer relationship management (CRM), addressing the legal and ethical issues of the company’s e-business, and warning customers about potential negative implications of shopping online at Tesco.com.

 

KEYWORDS: E-Business Strategy, Tesco.com, online shopping,

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