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C/EI/104. E-business model of Ryanair

WORDS:
2400
DATE:
2010
PRICE:
29.99 GBP

The paper looks at the e-business applications used by Ryanair providing an overview of the company’s background, comparing traditional and modern business models, discussing the use of e-marketing by Ryanair, etc. The changes caused by the integration of e-business in the business model of Ryanair are evaluated discussing their implications for the intermediaries, and making forecasts bout the future trends in the company’s development.

 

KEYWORDS: E-business, e-marketing, Ryanair, business model,

 
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