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C/B/896. Macro-Analysis of e-Business and Globalisation: case study of Apple Macintosh

WORDS:
4300
DATE:
2008
PRICE:
49.99 GBP

The paper examines the intersection of globalisation and e-business reviewing academic literature on the borderless nature of online sales and the challenges facing e-commerce. A case study of Apple Macintosh history and performance is conducted using the PESTEL model.

 

KEYWORDS: Online, e-business, e-commerce, Apple Macintosh, PESTEL,

 
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