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C/B/3097. Critical analysis of Skype

WORDS:
2150
DATE:
2010
PRICE:
29.99 GBP

This paper examines Skype, the worlds most popular peer-to-peer voice over the internet protocol (VOIP), aiming to analyse the current and future environment of the firm. The paper begins by analysing the E-Business environment, which is done through use of Porter’s five forces analysis. eMarketing strategy and activities are outlined, followed by a evaluation of the web design, which focuses on information, system and service quality. The paper also provides a business to business (B2B) analysis and political analysis. Conclusions are made regarding recommendations for Skype.

 

KEYWORDS: Skype, peer-to-peer, voice over the internet protocol, VOIP, E-Business, Porter’s five forces analysis, eMarketing strategy, eMarketing activities, web design, information quality, system quality, service quality, business to business, B2B, Political analysis,

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Other Papers On: Skype
Other Papers On: Porter's 5 Forces Analysis
Other Papers On: B2B Internet Marketing
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