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C/B/2772. Pressures on airline industry: case of BA
- WORDS:
- 3650
- DATE:
- 2010
- PRICE:
- 39.99 GBP
The paper examines the pressures of the internal and external environment faced by British Airways (BA) conducting PESTLE and Porter’s 5 forces analysis, discussing the impact of e-business introduction in the airline industry, and evaluating the opportunities for BA development provided by e-business.
KEYWORDS: PESTLE, Porter’s 5 Forces, British Airways, BA, e-business,
Other Papers On: British Airways
Other Papers On: Analysis of Airline Industry
Other Papers On: Strategic Analysis
Other Papers On: E-businesses
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