Browse our collection of papers in
CRM and EC
C/C/342. Use of information systems for business intelligence, decision support and CRM
- WORDS:
- 2300
- DATE:
- 2012
- PRICE:
- 29.99 GBP
The paper examines the use of business information technology (IT) and information systems (IS) exploring the functions and capabilities of business intelligence (BI) systems, decision support system (DSS), and customer relationship management (CRM) systems. Applications of business IT are examined using a case study of HYDAUL Holding Company.
KEYWORDS: information systems, business intelligence, decision support systems, DSS, CRM, customer relationship management,
C/EI/243. E-CRM in Coopers Brewery
- WORDS:
- 2200
- ADD-ONS:
- 10-slide presentation
- DATE:
- 2011
- PRICE:
- 29.99 GBP
The paper looks at the IT and e-business approaches used by Coopers Brewery in their customer relationship management (CRM) evaluating the benefits and risks of e-CRM with regard to the return on investment (ROI). CRM technologies and associated vendors are described outlining recommended CRM systems. A 10-slide presentation of the paper is supplied in a separate file.
KEYWORDS: Coopers Brewery, customer relationship management, CRM, e-CRM,
C/M/2397. Role of e-marketing and e-CRM in organisational success
- WORDS:
- 2000
- DATE:
- 2011
- PRICE:
- 29.99 GBP
The paper examines strategic applications of e-business technologies, i.e. e-marketing and e-CRM (customer relationship management) by organisations in improving their performance and achieving competitive advantage. The methods of interacting with suppliers and clients via e-CRM and e-marketing are evaluated, their advantages and disadvantages are discussed making references to real life examples.
KEYWORDS: e-marketing, e-CRM, organisational success,
C/EI/186. Proposal. Trust in Online Commerce and Customer Relationship: Case of Tesco
- WORDS:
- 530
- DATE:
- 2011
- PRICE:
- 9.99 GBP
The paper proposes research into the impact of trust on online commerce with the focus on the challenges faced by Tesco while building their customer base for online commerce. The aims and objectives of the research are formulated, its methodology is described, the significance of the proposed research is highlighted.
KEYWORDS: Proposal, Trust, Online Commerce, Customer Relationship, Tesco,
C/EI/153. Customer relationship management in online hospitality businesses: literature review
- WORDS:
- 4500
- DATE:
- 2010
- PRICE:
- 49.99 GBP
The paper presents a literature review for the research into the role of customer relationship management (CRM) in Hong Kong online companies providing hotel accommodation and airline tickets. The review touches on the definitions of CRM, the role of CRM as a marketing tool, the features of online CRM (e-CRM), the importance of CRM for organisational success, the limitations of CRM, etc.
KEYWORDS: Customer relationship management, CRM, online hospitality, e-CRM, literature review, hotel accommodation, airline tickets,
C/EI/135. Adoption of electronic CRM, knowledge management and social networking by Mind Training Systems
- WORDS:
- 2050
- DATE:
- 2010
- PRICE:
- 29.99 GBP
The paper looks at the data security issues of adopting electronic customer relationship management (e-CRM), knowledge management (KM) and social networking (SN) practices by the training company Mind Training Systems (MTS). Recommended IT solutions are considered demonstrating the benefits and implications of e-CRM, e-KM and e-SN.
KEYWORDS: e-CRM, knowledge management, social networking, Mind Training Systems,
S/M/548. Customer relationship management and online strategies of Vodafone
- WORDS:
- 2900
- DATE:
- 2010
- PRICE:
- 29.99 GBP
The paper examines the practices of relationship marketing (RM) used by Vodafone presenting the company's background, describing their B2B and B2C online services, examining their strategy of online customer retention, and characterising the e-tools used by Vodafone. The features of Vodafone's customer relationship management (CRM) software are defined evaluating its effectiveness in achieving customer loyalty.
KEYWORDS: Vodafone, Customer relationship management, CRM, online customer retention,
C/EI/55. Tesco Personal Finance: Online Insurance
- WORDS:
- 2600
- DATE:
- 2008
- PRICE:
- 29.99 GBP
The paper examines the marketing activities of Tesco Personal Finance focusing on the insurance product they offer in partnership with Royal Bank of Scotland. A study is conducted of how Tesco insurance currently addresses the issues of customer management and how this can be improved in the future. Comparisons are drawn with three companies considered to be Tesco's main competitors.
KEYWORDS: Tesco, personal finance, insurance, customer management,
C/EI/40. e-CRM evaluation and comparison with CRM
- WORDS:
- 2000
- DATE:
- 2007
- PRICE:
- 29.99 GBP
The essay is based on comparing CRM and e-CRM. It could evaluate the e-CRM through its various implementations and results from the empirical analysis of results from different implementations.
KEYWORDS: e-CRM, CRM, Implementation,
C/M/479. Using CRM and e-CRM
- WORDS:
- 2300
- DATE:
- 2007
- PRICE:
- 29.99 GBP
The present paper discussed the value of CRM and e-CRM tools for contemporary customers and firms. The discussion shows various benefits for both business ventures such as retention, customer loyalty and increased yield. The paper highlights the contribution of marketing information system and e-marketing communication tools as the key enablers of contemporary CRM strategy.
KEYWORDS: CMR, e-commerce, customer, business,
E/M/150. E-relationship marketing tactics
- WORDS:
- 3000
- DATE:
- 2006
- PRICE:
- 39.99 GBP
The paper addresses the problems of relationship marketing (RM) discussing the concepts of trust, satisfaction, commitment, loyalty, etc. The methods of maintaining customer loyalty in electronic marketplaces are identified presenting examples of e-relationship marketing tactics.
KEYWORDS: Relationship marketing, e-loyalty, customer,
P/EI/59. CRM in E-banking: literature review and case study of UK based e-bank ‘Egg
- WORDS:
- 4500
- DATE:
- 2005
- PRICE:
- 49.99 GBP
The paper examines the issues of customer relationship in Internet banking conducting a case study of the UK based e-bank Egg. A review of literature on relationship marketing in banks is offered highlighting the reasons behind the preference of consumers for physical banks and arguing if it is possible to establish loyalty over the Internet. Eggs practices are analysed in light of the reported theories, recommendations are made to improve the banks CRM.
KEYWORDS: ei, crm, e-banking, literature, review, study, uk, based, e-bank, â, egg,
P/EI/24. Discuss the phases of evolution of ECRM from Mass Marketing through to Permission Marketing, using practical examples to highlight the benefits and disadvantages of each.
- WORDS:
- 2000
- DATE:
- 2003
- PRICE:
- 29.99 GBP
This paper discusses the evolution of ECRM (electronic customer relationship management) from mass marketing through to permission marketing and analyses the concepts of mass marketing, market segmentation, relationship marketing, one-to-one marketing and permission marketing.
KEYWORDS: ei, discuss, phases, evolution, ecrm, mass, marketing, permission, marketing, using, practical, examples, highlight, benefits, disadvantages, each,
P/EI/25. Identify what you consider to be the major differences between, and future trends of, ECRM and CRM. Can ECRM and CRM be implemented in isolation from one another?
- WORDS:
- 1000
- DATE:
- 2003
- PRICE:
- 19.99 GBP
This paper analyses the major differences between, and future trends of, ECRM and CRM and whether ECRM and CRM can be implemented in isolation from one another.
KEYWORDS: ei, identify, consider, major, differences, between, future, trends, of, ecrm, crm, ecrm, crm, implemented, isolation, another,
P/M/34. MBA Dissertation. The integration of e-business to facilitate customer relationship marketing.
- WORDS:
- 15000
- DATE:
- 2002
- PRICE:
- 159.99 GBP
This dissertation is analysing the high - end clothing retail industry and how the companies can use integrated E - Business solutions to make their relationship marketing more effective and get closer to the their customers. The research was done by using primary research tools including questionnaires to the two focus groups and secondary research by using books and journals.
KEYWORDS: mba, dissertation, integration, e-business, facilitate, customer, relationship, marketing,
Subject Catalogue
- Dissertations and Proposals
- Analysis of Companies
- Analysis of Industries
- Architecture, Design and Technology
- Computing and Mathematics
- E-Commerce and E-Business
- Economics
- Education
- Engineering
- Fashion and Culture
- Finance and Accounting
- General Business
- History
- Hospitality and Tourism
- Human Resource Management
- International Relations
- Law
- Literature, Language and Theatre Studies
- Management and Organisational Behaviour
- Marketing
- Media, Music and Art
- Operations Management
- Philosophy
- Politics
- Psychology
- Science, Medicine and Nursing
- Sociology
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