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S/M/548. Customer relationship management and online strategies of Vodafone
- WORDS:
- 2900
- DATE:
- 2010
- PRICE:
- 29.99 GBP
The paper examines the practices of relationship marketing (RM) used by Vodafone presenting the company's background, describing their B2B and B2C online services, examining their strategy of online customer retention, and characterising the e-tools used by Vodafone. The features of Vodafone's customer relationship management (CRM) software are defined evaluating its effectiveness in achieving customer loyalty.
KEYWORDS: Vodafone, Customer relationship management, CRM, online customer retention,
Other Papers On: Vodafone
Other Papers On: Customer Relationship Management (CRM)
Other Papers On: CRM and EC
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