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P/M/34. MBA Dissertation. The integration of e-business to facilitate customer relationship marketing.

WORDS:
15000
DATE:
2002
PRICE:
159.99 GBP

This dissertation is analysing the high - end clothing retail industry and how the companies can use integrated E - Business solutions to make their relationship marketing more effective and get closer to the their customers. The research was done by using primary research tools including questionnaires to the two focus groups and secondary research by using books and journals.

 

KEYWORDS: mba, dissertation, integration, e-business, facilitate, customer, relationship, marketing,

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