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CRM and EC

P/EI/59. CRM in E-banking: literature review and case study of UK based e-bank ‘Egg

WORDS:
4500
DATE:
2005
PRICE:
49.99 GBP

The paper examines the issues of customer relationship in Internet banking conducting a case study of the UK based e-bank Egg. A review of literature on relationship marketing in banks is offered highlighting the reasons behind the preference of consumers for physical banks and arguing if it is possible to establish loyalty over the Internet. Eggs practices are analysed in light of the reported theories, recommendations are made to improve the banks CRM.

 

KEYWORDS: ei, crm, e-banking, literature, review, study, uk, based, e-bank, â, egg,

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Keywords Tag Cloud

crm ei relationship marketing online customer ecrm management systems c literature business review using tesco social knowledge networking training electronic mind vodafone facilitate personal comparison strategies evaluation adoption businesses brewery coopers information intelligence support decision success organisational proposal integration trust commerce role hospitality dissertation benefits highlight disadvantages identify major consider examples practical phases discuss evolution mass permission differences future based uk bank egg mba study finance implemented trends isolation banking insurance tactics
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