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CRM and EC
P/EI/24. Discuss the phases of evolution of ECRM from Mass Marketing through to Permission Marketing, using practical examples to highlight the benefits and disadvantages of each.
- WORDS:
- 2000
- DATE:
- 2003
- PRICE:
- 29.99 GBP
This paper discusses the evolution of ECRM (electronic customer relationship management) from mass marketing through to permission marketing and analyses the concepts of mass marketing, market segmentation, relationship marketing, one-to-one marketing and permission marketing.
KEYWORDS: ei, discuss, phases, evolution, ecrm, mass, marketing, permission, marketing, using, practical, examples, highlight, benefits, disadvantages, each,
Other Papers On: CRM and EC
Other Papers On: Relationship Marketing
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- Dissertations and Proposals
- Analysis of Companies
- Analysis of Industries
- Architecture, Design and Technology
- Computing and Mathematics
- E-Commerce and E-Business
- Economics
- Education
- Engineering
- Fashion and Culture
- Finance and Accounting
- General Business
- History
- Hospitality and Tourism
- Human Resource Management
- International Relations
- Law
- Literature, Language and Theatre Studies
- Management and Organisational Behaviour
- Marketing
- Media, Music and Art
- Operations Management
- Philosophy
- Politics
- Psychology
- Science, Medicine and Nursing
- Sociology
Keywords Tag Cloud
crm ei marketing ecrm using relationship review banking literature isolation differences future trends implemented study based dissertation integration business facilitate mba egg customer bank major uk benefits online insurance tactics discuss finance personal evaluation comparison tesco phases evolution c disadvantages identify highlight examples mass permission practical consider
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WHAT OTHERS HAVE SAID
I have received the paper and thank you for your great work.Rahim
