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P/EI/24. Discuss the phases of evolution of ECRM from Mass Marketing through to Permission Marketing, using practical examples to highlight the benefits and disadvantages of each.

WORDS:
2000
DATE:
2003
PRICE:
29.99 GBP

This paper discusses the evolution of ECRM (electronic customer relationship management) from mass marketing through to permission marketing and analyses the concepts of mass marketing, market segmentation, relationship marketing, one-to-one marketing and permission marketing.

 

KEYWORDS: ei, discuss, phases, evolution, ecrm, mass, marketing, permission, marketing, using, practical, examples, highlight, benefits, disadvantages, each,

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Keywords Tag Cloud

crm ei relationship marketing online customer ecrm management systems c literature business review using tesco social knowledge networking training electronic mind vodafone facilitate personal comparison strategies evaluation adoption businesses brewery coopers information intelligence support decision success organisational proposal integration trust commerce role hospitality dissertation benefits highlight disadvantages identify major consider examples practical phases discuss evolution mass permission differences future based uk bank egg mba study finance implemented trends isolation banking insurance tactics
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