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CRM and EC
E/M/150. E-relationship marketing tactics
- WORDS:
- 3000
- DATE:
- 2006
- PRICE:
- 39.99 GBP
The paper addresses the problems of relationship marketing (RM) discussing the concepts of trust, satisfaction, commitment, loyalty, etc. The methods of maintaining customer loyalty in electronic marketplaces are identified presenting examples of e-relationship marketing tactics.
KEYWORDS: Relationship marketing, e-loyalty, customer,
Other Papers On: CRM and EC
Other Papers On: Relationship Marketing
Subject Catalogue
- Dissertations and Proposals
- Analysis of Companies
- Analysis of Industries
- Architecture, Design and Technology
- Computing and Mathematics
- E-Commerce and E-Business
- Economics
- Education
- Engineering
- Fashion and Culture
- Finance and Accounting
- General Business
- History
- Hospitality and Tourism
- Human Resource Management
- International Relations
- Law
- Literature, Language and Theatre Studies
- Management and Organisational Behaviour
- Marketing
- Media, Music and Art
- Operations Management
- Philosophy
- Politics
- Psychology
- Science, Medicine and Nursing
- Sociology
Keywords Tag Cloud
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