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CRM and EC
E/M/150. E-relationship marketing tactics
- WORDS:
- 3000
- DATE:
- 2006
- PRICE:
- 39.99 GBP
The paper addresses the problems of relationship marketing (RM) discussing the concepts of trust, satisfaction, commitment, loyalty, etc. The methods of maintaining customer loyalty in electronic marketplaces are identified presenting examples of e-relationship marketing tactics.
KEYWORDS: Relationship marketing, e-loyalty, customer,
Other Papers On: CRM and EC
Other Papers On: Relationship Marketing
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- Dissertations and Proposals
- Analysis of Companies
- Analysis of Industries
- Architecture, Design and Technology
- Computing and Mathematics
- E-Commerce and E-Business
- Economics
- Education
- Engineering
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- Finance and Accounting
- General Business
- History
- Hospitality and Tourism
- Human Resource Management
- International Relations
- Law
- Literature, Language and Theatre Studies
- Management and Organisational Behaviour
- Marketing
- Media, Music and Art
- Operations Management
- Philosophy
- Politics
- Psychology
- Science, Medicine and Nursing
- Sociology
Keywords Tag Cloud
crm ei marketing ecrm using relationship review banking literature isolation differences future trends implemented study based dissertation integration business facilitate mba egg customer bank major uk benefits online insurance tactics discuss finance personal evaluation comparison tesco phases evolution c disadvantages identify highlight examples mass permission practical consider
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