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CRM and EC

C/M/479. Using CRM and e-CRM

WORDS:
2300
DATE:
2007
PRICE:
29.99 GBP

The present paper discussed the value of CRM and e-CRM tools for contemporary customers and firms. The discussion shows various benefits for both business ventures such as retention, customer loyalty and increased yield. The paper highlights the contribution of marketing information system and e-marketing communication tools as the key enablers of contemporary CRM strategy.

 

KEYWORDS: CMR, e-commerce, customer, business,

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Thank you very much. I have received the paper and look forward to reviewing it as part of a case study I am preparing for a workshop presentation. Your site was easy to navigate and response time was excellent. Best wishes. Lynn