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CRM and EC

C/M/2397. Role of e-marketing and e-CRM in organisational success

WORDS:
2000
DATE:
2011
PRICE:
29.99 GBP

The paper examines strategic applications of e-business technologies, i.e. e-marketing and e-CRM (customer relationship management) by organisations in improving their performance and achieving competitive advantage. The methods of interacting with suppliers and clients via e-CRM and e-marketing are evaluated, their advantages and disadvantages are discussed making references to real life examples.

 

KEYWORDS: e-marketing, e-CRM, organisational success,

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Other Papers On: New media and online marketing
Other Papers On: CRM and EC

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crm ei relationship marketing online customer ecrm management systems c literature business review using tesco social knowledge networking training electronic mind vodafone facilitate personal comparison strategies evaluation adoption businesses brewery coopers information intelligence support decision success organisational proposal integration trust commerce role hospitality dissertation benefits highlight disadvantages identify major consider examples practical phases discuss evolution mass permission differences future based uk bank egg mba study finance implemented trends isolation banking insurance tactics
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