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C/EI/55. Tesco Personal Finance: Online Insurance

WORDS:
2600
DATE:
2008
PRICE:
29.99 GBP

The paper examines the marketing activities of Tesco Personal Finance focusing on the insurance product they offer in partnership with Royal Bank of Scotland. A study is conducted of how Tesco insurance currently addresses the issues of customer management and how this can be improved in the future. Comparisons are drawn with three companies considered to be Tesco's main competitors.

 

KEYWORDS: Tesco, personal finance, insurance, customer management,

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