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CRM and EC
C/EI/243. E-CRM in Coopers Brewery
- WORDS:
- 2200
- ADD-ONS:
- 10-slide presentation
- DATE:
- 2011
- PRICE:
- 29.99 GBP
The paper looks at the IT and e-business approaches used by Coopers Brewery in their customer relationship management (CRM) evaluating the benefits and risks of e-CRM with regard to the return on investment (ROI). CRM technologies and associated vendors are described outlining recommended CRM systems. A 10-slide presentation of the paper is supplied in a separate file.
KEYWORDS: Coopers Brewery, customer relationship management, CRM, e-CRM,
Other Papers On: Coopers Brewery
Other Papers On: CRM and EC
Other Papers On: IS and IT Management
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- Dissertations and Proposals
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- Computing and Mathematics
- E-Commerce and E-Business
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- General Business
- History
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- Human Resource Management
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- Law
- Literature, Language and Theatre Studies
- Management and Organisational Behaviour
- Marketing
- Media, Music and Art
- Operations Management
- Philosophy
- Politics
- Psychology
- Science, Medicine and Nursing
- Sociology
Keywords Tag Cloud
crm ei relationship marketing online customer ecrm management systems c literature business review using tesco social knowledge networking training electronic mind vodafone facilitate personal comparison strategies evaluation adoption businesses brewery coopers information intelligence support decision success organisational proposal integration trust commerce role hospitality dissertation benefits highlight disadvantages identify major consider examples practical phases discuss evolution mass permission differences future based uk bank egg mba study finance implemented trends isolation banking insurance tactics
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