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CRM and EC

C/EI/243. E-CRM in Coopers Brewery

WORDS:
2200
ADD-ONS:
10-slide presentation
DATE:
2011
PRICE:
29.99 GBP

The paper looks at the IT and e-business approaches used by Coopers Brewery in their customer relationship management (CRM) evaluating the benefits and risks of e-CRM with regard to the return on investment (ROI). CRM technologies and associated vendors are described outlining recommended CRM systems. A 10-slide presentation of the paper is supplied in a separate file.

 

KEYWORDS: Coopers Brewery, customer relationship management, CRM, e-CRM,

 
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