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CRM and EC

C/EI/186. Proposal. Trust in Online Commerce and Customer Relationship: Case of Tesco

WORDS:
530
DATE:
2011
PRICE:
9.99 GBP

The paper proposes research into the impact of trust on online commerce with the focus on the challenges faced by Tesco while building their customer base for online commerce. The aims and objectives of the research are formulated, its methodology is described, the significance of the proposed research is highlighted.

 

KEYWORDS: Proposal, Trust, Online Commerce, Customer Relationship, Tesco,

 
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Other Papers On: Tesco