Browse our collection of papers in
B2C Internet Marketing
C/EI/222. Social media marketing programmes at Norwich Business School
- WORDS:
- 2750
- DATE:
- 2011
- PRICE:
- 29.99 GBP
This paper focuses on Norwich Business School, and aims to consider whether they should incorporate social networking into their marketing programme. Interactive marketing and social media are both discussed, as well as the benefits of social media in an educational setting. The risks and issues associated with social media in an education is examined, and the paper presents recommendations for the business school.
KEYWORDS: Norwich Business School, social networking, marketing programme, Interactive marketing,
C/EI/190. Proposal. Customer satisfaction through e-marketing
- WORDS:
- 1300
- DATE:
- 2011
- PRICE:
- 19.99 GBP
The paper proposes to investigate e-marketing strategies currently employed by online companies to increase their customer’s satisfaction. The background of the research is described, its objectives are formulated, the purpose of the study and the main hypotheses are outlined, the significance of the proposed research is explained.
KEYWORDS: Proposal, customer satisfaction, e-marketing,
C/M/1872. Dissertation. What Motivates Customers to Buy Products and Services Online?
- WORDS:
- 10400
- DATE:
- 2011
- PRICE:
- 109.99 GBP
The dissertation investigates the phenomenon of online shopping as a B2C (business to customer) form of e-commerce. The growth of the Internet and its users around the world is examined on the basis of statistic data. Academic literature is reviewed on the theory of consumer buying process, the technology acceptance model (TAM), the theory of planned behaviour and the theoretical framework of service quality (SERQUAL). A study is conducted using the methods of primary research via a questionnaire to reveal the motivations behind a customer’s decision to buy products or services on the Internet. Conclusions are made about consumer attitudes, motivations and fears with regard to online shopping.
KEYWORDS: Dissertation, customer motivations, online shopping, consumer buying behaviour,
C/B/3178. Strategic analysis of Otto's Cookies and their e-marketing strategies
- WORDS:
- 3000
- DATE:
- 2010
- PRICE:
- 39.99 GBP
This paper focuses on Otto’s Cookies, and aims to analyse issues relating to their e-marketing strategy. The paper performs a strategic analysis on the company discussing a wide variety of aspects like the effectiveness of e-marketing initiatives, technological infrastructure, competitive analysis, search engines, email marketing, product portfolio’s, and forums and groups. The paper aims to make recommendations for future development and improvement of the company’s e-marketing strategies.
KEYWORDS: Strategic analysis, Otto’s Cookies, e-marketing, technological infrastructure, competition, search engines, email marketing, product portfolio, forums!,
C/M/1669. Proposal. Challenges and impacts of e-business strategies for UK start-up luxury brand SME
- WORDS:
- 2150
- DATE:
- 2010
- PRICE:
- 29.99 GBP
The paper proposes to examine the reactions of potential consumers to luxury start-up brands with the aim to assess the barriers and drivers behind online purchasing. Literature is reviewed on the growth of the Internet, the nature of the luxury market, retail strategies, etc. The objectives and methods of the proposed research are indicated.
KEYWORDS: Proposal, e-business strategies, start-up luxury brand SME,
C/EI/155. Online Marketing of Ebookers.com
- WORDS:
- 1200
- DATE:
- 2010
- PRICE:
- 19.99 GBP
The paper examines the techniques of online marketing used by Ebookers.com, a UK online leisure and travel agent, outlining the scope of their online marketing, and highlighting its benefits and problems with regard to the experience of Ebookers.com.
KEYWORDS: Ebpokers.com, online marketing, digital marketing,
C/EI/136. Social media and marketing in UK
- WORDS:
- 1000
- DATE:
- 2010
- PRICE:
- 19.99 GBP
The paper examines the impact of social media on the marketing industry of the UK discussing how marketing messages get spread among the users of social networks, how marketers collaborate with online customers, the rise of viral marketing, etc. A study is proposed of online social media as a new frontier for retailers with the focus on Amazon.com.
KEYWORDS: Social media, social networks, UK marketing industry,
C/EI/128. Dissertation. The Impact of Electronic Marketing on the Management of SMEs
- WORDS:
- 15350
- DATE:
- 2010
- PRICE:
- 159.99 GBP
This dissertation concentrates on the use of electronic marketing by SMEs. The goal of the study is to evaluate company performance, and the questions posed by the research concentrate on two specific areas: the use of electronic marketing tools by the SMEs, and the changes in the management practices as a result of the development of such tools. Presenting the evidence of extensive surveys and interviews, the study explains how electronic marketing has changed management strategies from passive to proactive – even “internationalising” their operations, and from an HR perspective, set in motion new strategies for identifying talent and the sourcing of candidates. The results from the questionnaires are analysed and presented utilising SPSS methodology. The in-depth interviews were analysed by forming general viewpoints resulting from the themes that emanated from the discussions.
KEYWORDS: Dissertation, electronic marketing, SMEs, management strategies,
C/EI/99. Dissertation. Electronic Marketing used by SME in Thailand and UK
- WORDS:
- 15600
- DATE:
- 2009
- PRICE:
- 159.99 GBP
The dissertation investigates e-marketing practices used by small and medium-sized enterprises (SME) in Thailand and the UK. Literature is reviewed on the theory of e-marketing, the impact of e-marketing on SME in Thailand and the UK, the trends of e-marketing development in both countries, the advantages and disadvantages of e-marketing, the marketing mix features of e-marketing, etc. The methods of the research are based on secondary and primary data obtained via a web-based questionnaire using SPSS software data analysis. Conclusions are made about the differences and similarities in the approaches to e-marketing in Thailand and the UK.
KEYWORDS: Dissertation, SME, internet marketing, electronic marketing, e-marketing, Thailand, UK,
C/M/1226. Role of Internet and Social Media in Marketing Communications
- WORDS:
- 900
- DATE:
- 2009
- PRICE:
- 9.99 GBP
The paper looks at the Internet as a source of marketing communication and integrated brand development in modern business environment. This paper responds to he following questions: Evaluate the enhanced role of the Internet in today’s marketing communications. Discuss the concept of social media and its growth. What do we call social media and why? What instigated their growth? Discuss the key factors that influence consumers’ experience in online brand communities.
KEYWORDS: Branding, Marketing Communication, Internet, Blogs, Social Media, Brand Communities,
C/M/1225. Role of Internet and Social Media in Marketing Communications
- WORDS:
- 900
- DATE:
- 2009
- PRICE:
- 9.99 GBP
The paper looks at the Internet as a source of marketing communication and integrated brand development in modern business environment. The role of the Internet in contemporary marketing communications is discussed highlighting the concept of social media and discussing the key factors that influence consumer’s experience in online brand communities.
KEYWORDS: Branding, Marketing Communication, Internet, Blogs, Social Media, Brand Communities,
S/EI/61. E-marketing at Paramount hotel group
- WORDS:
- 3700
- DATE:
- 2009
- PRICE:
- 39.99 GBP
The paper examines the online presence of the UK hotel group Paramount describing their current situation along the lines of the PESTEL model, discussing the growing popularity of travel research on the Internet, and analysing how Paramount could increase their occupancy rate through e-marketing. Information that needs to be presented on the hotel website is outlined addressing the issues of customer relationship management, and discussing the benefits of the Internet as a tool of cost reduction, brand building, services promotion, etc. Recommendations are suggested about the ways to make the hotel website more efficient.
KEYWORDS: E-marketing, Paramount hotel group, hotel website, online, PESTEL,
C/EI/77. Electronic products in musical industry: e-marketing challenges and strategic Implications for EMI
- WORDS:
- 2400
- DATE:
- 2009
- PRICE:
- 29.99 GBP
The paper looks at the modern music industry examining the marketing implications of the growing popularity of electronic products and offering a case study of the British company EMI (Electric & Musical Industries Ltd). The paper considers the benefits that music artists would be able to gain from distributing their products online, the e-marketing approaches to the promotion of downloadable music, the restructuring needed for EMI to transform from a product-driven to a service based company, and the implications of the global marketing strategy.
KEYWORDS: EMI, Electric & Musical Industries, music industry, downloadable music, music artists,
C/EI/63. Developing e-marketing strategy for business school courses
- WORDS:
- 2000
- DATE:
- 2008
- PRICE:
- 29.99 GBP
The paper examines the competitive environment for business courses in the UK and evaluates Anglia Ruskin University's position for business course studies. The benefits of online marketing over traditional marketing are outlined, an e-marketing strategy for the business school is developed to increase its traffic, the objectives for the marketing initiatives are set drawing an expense budget for the following six months.
KEYWORDS: Anglia Ruskin University, business courses, e-marketing, traditional marketing, Intern,
C/EI/69. Internet Marketing: Staples
- WORDS:
- 3200
- DATE:
- 2008
- PRICE:
- 39.99 GBP
The paper examines the Internet marketing strategy of Staples, a UK office equipment retailer, recommending various suggestions to improve the customer orientation of their online presence. Three major approaches to marketing are discussed, i.e. E-branding, Internet Marketing Strategy, and marketing mix.
KEYWORDS: Staples, Internet Marketing, marketing mix,
C/M/778. ASDA Supermarket: Electronic Business Analysis
- WORDS:
- 3300
- DATE:
- 2008
- PRICE:
- 39.99 GBP
The paper examines electronic marketing analysing the differences between digital marketing and traditional marketing and conducting a study of ASDA along the lines of the marketing mix models to show that e-marketing can help ASDA in their customer relationship management (CRM). Difficulties in controlling the issues of security and social responsibility are in electronic and traditional marketing are discussed.
KEYWORDS: E-marketing, Digital-marketing, CRM, 4Ps, 7Ps, ASDA, security, social responsibility,
C/M/948. BBC iplayer
- WORDS:
- 1000
- DATE:
- 2008
- PRICE:
- 19.99 GBP
The paper looks at BBC iplayer, an online media interactive player that helps viewers to watch and download BBC TV shows, examining the reasons behind its popularity, and describing its functions and availability. The success of the service is explored from the marketing perspective discussing the general issues of online marketing and conducting marketing analysis of BBC iplayer.
KEYWORDS: BBC, iplayer, marketing, broadband TV,
C/M/949. Use of social networking sites for cosmetic products' marketing
- WORDS:
- 3000
- DATE:
- 2008
- PRICE:
- 39.99 GBP
The paper looks at the use of social networking sites, i.e. Facebook, Myspace, Bebo, Friendster, and Linkedin in the marketing of cosmetic products. Environmental factors that have created the market and are impacting on the future of the market are analysed, the companies' current marketing strategies are discussed. Recommendations are suggested about a marketing action plan to exploit social networking sites to market the selected product over the next 12-24 months using the marketing mix model.
KEYWORDS: Social networking sites, Facebook, Myspace, Bebo, Friendster, Linkedin, marketing mix,
S/EI/52. Digital Photographic Retouching: Web Channel Proposal
- WORDS:
- 1500
- DATE:
- 2007
- PRICE:
- 19.99 GBP
The paper presents a proposal for an interactive web channel to be used by a UK photographing company to start a new business of providing photographic services over the Internet. The company's website is analysed discussing its pages and making conclusions about the importance of market segmentation in expanding the company's market share and achieving success in E-commerce.
KEYWORDS: Digital Photography, Internet, E-commerce, web page,
C/EI/42. E-Tailing: Its impact on retailers and customers
- WORDS:
- 2700
- DATE:
- 2007
- PRICE:
- 29.99 GBP
This paper discusses e-tailing and its impact on retail businesses. It examines 'Customer Relationship Building Model' and Digital Marketing Cycle Model and relates them to real business situations. It looks at how the clothing retailers have adopted to the changing information systems in today's business environment. The paper examines the advantages of e-tailing to both customers and retailers. Online business issues and how they affect customers' confidence are highlighted. It also analyses e-tailing issues facing retailers. The paper outlines measures being taken by online businesses to tackle security breaches and Internet crime. The future of e-tailing is also highlighted.
KEYWORDS: E-tailing, customer relationship building model, digital marketing cycle model, clothi,
C/EI/43. Digital Marketing for a Business to Consumer Organization
- WORDS:
- 2500
- DATE:
- 2007
- PRICE:
- 29.99 GBP
This study investigates the process and strategy development in digital marketing environment of business-to-consumer companies. The study also examines the scope of digital marketing. It emphasizes the effects of digital marketing on social and ethical issues. The impacts of technology to the marketing mix the Four Ps model of business-to-consumer firms in digital marketing practice.
KEYWORDS: Digital marketing, internet marketing, e-commerce, online marketing, 4 Ps,
C/EI/44. Issues in B2C E-Marketing
- WORDS:
- 2400
- DATE:
- 2007
- PRICE:
- 29.99 GBP
This paper discusses various issues raised by the digital marketing for a Business to Consumer (B2C) Company. These include the technological, sociological, cultural, legal and political aspects of the topic. Data is gathered from the existing literature using the library and electronic academic databases. The study shows that the e-marketing is a multidimensional process that requires the knowledge of marketing principles and understanding of these contextual issues.
KEYWORDS: E-Marketing, Digital Marketing, Internet Marketing, B2C,
C/EI/22. Tetra Pak: Distinction between B2B and B2C Marketing
- WORDS:
- 1500
- DATE:
- 2006
- PRICE:
- 19.99 GBP
The ensuing discussion attempts to explore the notion of Business-to-Business (B2B) marketing, and how it differs with Business-to-Consumer (B2C) marketing. For the sake of clarity and understanding, a case-specific analysis proves useful for this analysis. In this regard, food packaging and processing company?Tetra Pak is used to explore the differences between B2B and B2B marketing.
KEYWORDS: Tetra Pak, B2B, B2C, Business-to-Business, Business-to-Consumer,
E/EI/26. B2B and B2C marketing along the supply chain
- WORDS:
- 2000
- DATE:
- 2006
- PRICE:
- 29.99 GBP
The paper examines the supply chain characteristics of business-to-business (B2B) marketing and business-to-consumer (B2C) marketing conducting a case study of FMCG (Fast Moving Consumer Goods) supply chain in Tesco and highlighting the differences between their B2B and B2C marketing strategies related to the supply chain.
KEYWORDS: B2B, B2C, supply chain, Tesco,
P/EI/92. Online marketing B2C and B2B
- WORDS:
- 1000
- DATE:
- 2006
- PRICE:
- 19.99 GBP
The paper examines the forms and challenges of online marketing reviewing business to consumer (B2C) and business to business (B2B) markets and highlighting the differences between them.
KEYWORDS: Online market, B2C, B2B,
Subject Catalogue
- Dissertations and Proposals
- Analysis of Companies
- Analysis of Industries
- Architecture, Design and Technology
- Computing and Mathematics
- E-Commerce and E-Business
- Economics
- Education
- Engineering
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- Finance and Accounting
- General Business
- History
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- Human Resource Management
- International Relations
- Law
- Literature, Language and Theatre Studies
- Management and Organisational Behaviour
- Marketing
- Media, Music and Art
- Operations Management
- Philosophy
- Politics
- Psychology
- Science, Medicine and Nursing
- Sociology
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WHAT OTHERS HAVE SAID
I got the paper thanks it will come in very handy for my course thank you.Nicholas
