Browse our collection of papers in
B2C Internet Marketing
C/EI/99. Dissertation. Electronic Marketing used by SME in Thailand and UK
- WORDS:
- 15600
- DATE:
- 2009
- PRICE:
- 159.99 GBP
The dissertation investigates e-marketing practices used by small and medium-sized enterprises (SME) in Thailand and the UK. Literature is reviewed on the theory of e-marketing, the impact of e-marketing on SME in Thailand and the UK, the trends of e-marketing development in both countries, the advantages and disadvantages of e-marketing, the marketing mix features of e-marketing, etc. The methods of the research are based on secondary and primary data obtained via a web-based questionnaire using SPSS software data analysis. Conclusions are made about the differences and similarities in the approaches to e-marketing in Thailand and the UK.
KEYWORDS: Dissertation, SME, internet marketing, electronic marketing, e-marketing, Thailand, UK,
C/M/1226. Role of Internet and Social Media in Marketing Communications
- WORDS:
- 900
- DATE:
- 2009
- PRICE:
- 9.99 GBP
The paper looks at the Internet as a source of marketing communication and integrated brand development in modern business environment. This paper responds to he following questions: Evaluate the enhanced role of the Internet in today’s marketing communications. Discuss the concept of social media and its growth. What do we call social media and why? What instigated their growth? Discuss the key factors that influence consumers’ experience in online brand communities.
KEYWORDS: Branding, Marketing Communication, Internet, Blogs, Social Media, Brand Communities,
C/M/1225. Role of Internet and Social Media in Marketing Communications
- WORDS:
- 900
- DATE:
- 2009
- PRICE:
- 9.99 GBP
The paper looks at the Internet as a source of marketing communication and integrated brand development in modern business environment. The role of the Internet in contemporary marketing communications is discussed highlighting the concept of social media and discussing the key factors that influence consumer’s experience in online brand communities.
KEYWORDS: Branding, Marketing Communication, Internet, Blogs, Social Media, Brand Communities,
S/EI/61. E-marketing at Paramount hotel group
- WORDS:
- 3700
- DATE:
- 2009
- PRICE:
- 39.99 GBP
The paper examines the online presence of the UK hotel group Paramount describing their current situation along the lines of the PESTEL model, discussing the growing popularity of travel research on the Internet, and analysing how Paramount could increase their occupancy rate through e-marketing. Information that needs to be presented on the hotel website is outlined addressing the issues of customer relationship management, and discussing the benefits of the Internet as a tool of cost reduction, brand building, services promotion, etc. Recommendations are suggested about the ways to make the hotel website more efficient.
KEYWORDS: E-marketing, Paramount hotel group, hotel website, online, PESTEL,
C/EI/77. Electronic products in musical industry: e-marketing challenges and strategic Implications for EMI
- WORDS:
- 2400
- DATE:
- 2009
- PRICE:
- 29.99 GBP
The paper looks at the modern music industry examining the marketing implications of the growing popularity of electronic products and offering a case study of the British company EMI (Electric & Musical Industries Ltd). The paper considers the benefits that music artists would be able to gain from distributing their products online, the e-marketing approaches to the promotion of downloadable music, the restructuring needed for EMI to transform from a product-driven to a service based company, and the implications of the global marketing strategy.
KEYWORDS: EMI, Electric & Musical Industries, music industry, downloadable music, music artists,
C/EI/63. Developing e-marketing strategy for business school courses
- WORDS:
- 2000
- DATE:
- 2008
- PRICE:
- 29.99 GBP
The paper examines the competitive environment for business courses in the UK and evaluates Anglia Ruskin University's position for business course studies. The benefits of online marketing over traditional marketing are outlined, an e-marketing strategy for the business school is developed to increase its traffic, the objectives for the marketing initiatives are set drawing an expense budget for the following six months.
KEYWORDS: Anglia Ruskin University, business courses, e-marketing, traditional marketing, Intern,
C/EI/69. Internet Marketing: Staples
- WORDS:
- 3200
- DATE:
- 2008
- PRICE:
- 39.99 GBP
The paper examines the Internet marketing strategy of Staples, a UK office equipment retailer, recommending various suggestions to improve the customer orientation of their online presence. Three major approaches to marketing are discussed, i.e. E-branding, Internet Marketing Strategy, and marketing mix.
KEYWORDS: Staples, Internet Marketing, marketing mix,
C/M/778. ASDA Supermarket: Electronic Business Analysis
- WORDS:
- 3300
- DATE:
- 2008
- PRICE:
- 39.99 GBP
The paper examines electronic marketing analysing the differences between digital marketing and traditional marketing and conducting a study of ASDA along the lines of the marketing mix models to show that e-marketing can help ASDA in their customer relationship management (CRM). Difficulties in controlling the issues of security and social responsibility are in electronic and traditional marketing are discussed.
KEYWORDS: E-marketing, Digital-marketing, CRM, 4Ps, 7Ps, ASDA, security, social responsibility,
C/M/948. BBC iplayer
- WORDS:
- 1000
- DATE:
- 2008
- PRICE:
- 19.99 GBP
The paper looks at BBC iplayer, an online media interactive player that helps viewers to watch and download BBC TV shows, examining the reasons behind its popularity, and describing its functions and availability. The success of the service is explored from the marketing perspective discussing the general issues of online marketing and conducting marketing analysis of BBC iplayer.
KEYWORDS: BBC, iplayer, marketing, broadband TV,
C/M/949. Use of social networking sites for cosmetic products' marketing
- WORDS:
- 3000
- DATE:
- 2008
- PRICE:
- 39.99 GBP
The paper looks at the use of social networking sites, i.e. Facebook, Myspace, Bebo, Friendster, and Linkedin in the marketing of cosmetic products. Environmental factors that have created the market and are impacting on the future of the market are analysed, the companies' current marketing strategies are discussed. Recommendations are suggested about a marketing action plan to exploit social networking sites to market the selected product over the next 12-24 months using the marketing mix model.
KEYWORDS: Social networking sites, Facebook, Myspace, Bebo, Friendster, Linkedin, marketing mix,
S/EI/52. Digital Photographic Retouching: Web Channel Proposal
- WORDS:
- 1500
- DATE:
- 2007
- PRICE:
- 19.99 GBP
The paper presents a proposal for an interactive web channel to be used by a UK photographing company to start a new business of providing photographic services over the Internet. The company's website is analysed discussing its pages and making conclusions about the importance of market segmentation in expanding the company's market share and achieving success in E-commerce.
KEYWORDS: Digital Photography, Internet, E-commerce, web page,
C/EI/42. E-Tailing: Its impact on retailers and customers
- WORDS:
- 2700
- DATE:
- 2007
- PRICE:
- 29.99 GBP
This paper discusses e-tailing and its impact on retail businesses. It examines 'Customer Relationship Building Model' and Digital Marketing Cycle Model and relates them to real business situations. It looks at how the clothing retailers have adopted to the changing information systems in today's business environment. The paper examines the advantages of e-tailing to both customers and retailers. Online business issues and how they affect customers' confidence are highlighted. It also analyses e-tailing issues facing retailers. The paper outlines measures being taken by online businesses to tackle security breaches and Internet crime. The future of e-tailing is also highlighted.
KEYWORDS: E-tailing, customer relationship building model, digital marketing cycle model, clothi,
C/EI/43. Digital Marketing for a Business to Consumer Organization
- WORDS:
- 2500
- DATE:
- 2007
- PRICE:
- 29.99 GBP
This study investigates the process and strategy development in digital marketing environment of business-to-consumer companies. The study also examines the scope of digital marketing. It emphasizes the effects of digital marketing on social and ethical issues. The impacts of technology to the marketing mix the Four Ps model of business-to-consumer firms in digital marketing practice.
KEYWORDS: Digital marketing, internet marketing, e-commerce, online marketing, 4 Ps,
C/EI/44. Issues in B2C E-Marketing
- WORDS:
- 2400
- DATE:
- 2007
- PRICE:
- 29.99 GBP
This paper discusses various issues raised by the digital marketing for a Business to Consumer (B2C) Company. These include the technological, sociological, cultural, legal and political aspects of the topic. Data is gathered from the existing literature using the library and electronic academic databases. The study shows that the e-marketing is a multidimensional process that requires the knowledge of marketing principles and understanding of these contextual issues.
KEYWORDS: E-Marketing, Digital Marketing, Internet Marketing, B2C,
C/EI/22. Tetra Pak: Distinction between B2B and B2C Marketing
- WORDS:
- 1500
- DATE:
- 2006
- PRICE:
- 19.99 GBP
The ensuing discussion attempts to explore the notion of Business-to-Business (B2B) marketing, and how it differs with Business-to-Consumer (B2C) marketing. For the sake of clarity and understanding, a case-specific analysis proves useful for this analysis. In this regard, food packaging and processing company?Tetra Pak is used to explore the differences between B2B and B2B marketing.
KEYWORDS: Tetra Pak, B2B, B2C, Business-to-Business, Business-to-Consumer,
E/EI/26. B2B and B2C marketing along the supply chain
- WORDS:
- 2000
- DATE:
- 2006
- PRICE:
- 29.99 GBP
The paper examines the supply chain characteristics of business-to-business (B2B) marketing and business-to-consumer (B2C) marketing conducting a case study of FMCG (Fast Moving Consumer Goods) supply chain in Tesco and highlighting the differences between their B2B and B2C marketing strategies related to the supply chain.
KEYWORDS: B2B, B2C, supply chain, Tesco,
P/EI/92. Online marketing B2C and B2B
- WORDS:
- 1000
- DATE:
- 2006
- PRICE:
- 19.99 GBP
The paper examines the forms and challenges of online marketing reviewing business to consumer (B2C) and business to business (B2B) markets and highlighting the differences between them.
KEYWORDS: Online market, B2C, B2B,
E/M/47. Email Marketing Ethics and Privacy Issues
- WORDS:
- 4000
- DATE:
- 2005
- PRICE:
- 49.99 GBP
The rise and prominence of the Internet has brought about several opportunities to a company attempting to further its reach and maximize its revenue. Many companies today have willingly embraced the idea of email marketing. To the layman, this means the advertisement of products and services online through the medium of electronic mail or more popularly known as email. The convenience of sending electronic mail has become one of the better mediums in conveying a particular message across several thousands, even millions, of people. The sending of email is faster and is much more efficient as opposed to ?snail mail? which is the common term for regular postal service offered by the UK Royal Mail Service, for example. With this newfound efficiency in the presence of email, there is also a growing concern about unsolicited email which is also referred to as spam. This particular brand of unwanted email traces its roots to the 1990s and now has become a real and undeniable threat to both companies and email users alike. With the advent of this particular form of advertisement, a significant number of problems have taken place from the consumption of company resources in the form of network bandwidth to the loss of a significant number of transactional data that is beneficial as well as necessary to the receiver. Paper addresses the important issues involved in email marketing. And also touches on the privacy issues in sending of unwanted email and presents principles in permission marketing strategies.
KEYWORDS: email, marketing, ethics, privacy, issues,
P/EI/47. Internet marketing: challenges and benefits
- WORDS:
- 4000
- DATE:
- 2004
- PRICE:
- 49.99 GBP
The paper examines the use of websites in sport shops from the perspective of strategic marketing. The issues of designing a website are discussed tracing the stages of the project implementation. The importance of integrating an Internet marketing strategy into the business and marketing strategy of the company is highlighted. The benefits obtained by the company from Internet marketing are outlined.
KEYWORDS: ei, internet, marketing, challenges, benefits,
P/M/109. Dissertation. How effective is Internet as a tool for building and sustaining offline brands equity
- WORDS:
- 12000
- DATE:
- 2003
- PRICE:
- 129.99 GBP
This dissertation looked at the Internet as the medium to help companies build and sustain their brands. Extensive literature review analysed the history of Internet development, ability of Internet to fulfil business objectives, the Internet's ability to build and sustain brand equity, problems of online brand building and threats posed by online branding. Primary research consisted of Interviews with companies. Conclusions of the research indicate that the Internet seemingly does have the potential to effectively build and sustain bricks and mortar brands by adding value to brand awareness, image and loyalty, although not to its full potential due to limited technology and current mindsets
KEYWORDS: dissertation, effective, internet, tool, building, sustaining, offline, brands, equity,
P/M/181. Online Branding
- WORDS:
- 2500
- DATE:
- 2003
- PRICE:
- 29.99 GBP
This report examines the online branding, advantages and disadvantages of online branding, why online branding is important and how can companies use online branding effectively.
C/M/10. Internet marketing. Explain how the Internet can provide marketers with new opportunities to market the organisations products and services.
- WORDS:
- 2900
- DATE:
- 2002
- PRICE:
- 29.99 GBP
Conclusion: Internet marketing activities can work both in conjunction with off-line activities and represent purely Internet marketing strategy. Since the time the Internet became the service, that is available roughly to everyone opportunities for marketing activities expanded rapidly and significantly. Unfortunately many companies do not understand the whole potential of Internet for marketing purposes. This happens due to the lack of knowledge and desire to progress. In our current fast-moving and rapidly changing world marketer have to work according to the customer needs, but not concentrating on the current potential of the organisation.
KEYWORDS: internet, marketing, explain, internet, provide, marketers, opportunities, market, organisations, products, services,
GR/M/13. The role of the Internet to promote business in a Limousine hire company. Should/can an effective corporate web site for e-commerce be realised?
- WORDS:
- 7000
- DATE:
- 2002
- PRICE:
- 79.99 GBP
Abstract With the Internet the world is at your finger tips (British Telecom 1999). The huge growth of the Internet has allowed businesses to find new ways to expand their opportunities. It seems everyone has a web site theses days, and yet questions are constantly asked of its commercial viability. This hypertext presentation will attempt to answer questions relating to starting a web site to promote business. Arguments will be presented where the pros and cons of this media will be discussed in order to convince shareholders and management of a company the importance of web presence. Specifically the company I am to look at is a limousine hire company.
KEYWORDS: gr, role, internet, promote, business, limousine, hire, company, shoul, can, effective, corporate, web, site, e-commerce, realised,
Subject Catalogue
- Dissertations and Proposals
- Analysis of Companies
- Analysis of Industries
- Architecture, Design and Technology
- Computing and Mathematics
- E-Commerce and E-Business
- Economics
- Education
- Engineering
- Fashion and Culture
- Finance and Accounting
- General Business
- History
- Hospitality and Tourism
- Human Resource Management
- International Relations
- Law
- Literature, Language and Theatre Studies
- Management and Organisational Behaviour
- Marketing
- Media, Music and Art
- Operations Management
- Philosophy
- Politics
- Psychology
- Science, Medicine and Nursing
- Sociology
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